Whenever optimisation of performance is important, coaching can be an extremely effective way of supporting individuals and groups in the process of maximising potential. In the world of Sport the value of using a Coach has been recognised for many years. More recently the Business world has also recognised that executive performance can also be optimised through the process of coaching. But it is not only
  the direct work issues that are addressed. With increasing pressure on executives
  the issues of life balance and stress management are ignored at the peril of both
  the individual and organisation. The process of coaching can help people to: –

 A good Coach will be a confidante and sounding board; the person to whom all fears, worries, aspirations and goals can be safely revealed. They represent no threat to the individual’s business or personal life; their sole aim being to help them to achieve whatever goals and objectives they set. Emotionally detached, they can make an objective and unbiased judgements based on their questions, discussions and feedback.

 Being an executive can be lonely. Who do they speak to about their fears and aspirations? Who can they trust with their innermost thoughts? Who can help them deal with the self doubt and negative emotions we all experience at times. The confidential nature of the relationship with a Coach allows any issue, however sensitive to be shared and ideas bounced with someone who will give honest and constructive feedback.

 Ultimately the Coach is there to question and guide, not to tell. By asking the right questions the Coach may be able to bring a fresh perspective to a problem or suggest a different approach. The actions however are always the responsibility of the individual who then has the opportunity to discuss and analyse the outcomes with the Coach, thereby reinforcing the learning process and leading to enhanced performance.


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